Pyrex Against Plastics

Ad Campaign, 2018

Plastic Tupperware have been mainstream and convenient since the 50s, however the National Institute of Environmental Health Sciences have reported plastics leaching chemicals into food which can be dangerous to reproductive health and the development of children. As information about the dangers of plastic are further understood, people are replacing their warped and stained Tupperware containers with trustworthy and dependable Pyrex Glass Containers. To further encourage the growth of Pyrex Glassware, a multimedia advertising campaign is recommended to draw attention to their website and social media platforms which will generate more sales.